VISION 2020 was unveiled during the Sunglasses Workshop at the TFWA World Exhibition in Cannes in October 2016, setting out a common vision for all sunglasses stakeholders in travel retail for the next five years. The objectives are:
1. To grow sunglasses to be become 4% of travel retail sales in 2020 (currently 2.7%);
2. To achieve a 15% CAGR 2016-2020;
3. To build travel retail as the expert “Channel of Choice” for Sunglasses; and
4. To be the innovation pilot category for travel retail.

Presented by specialist travel retail marketing and design agency, FILTR, the audience was also presented with some key consumer and product trends that will influence sunglasses consumers to 2020, as well as fresh research from m1ndset that highlighted the need for a connected omni-channel approach to the sunglasses category in travel retail which touches consumers before, during and after they travel.