The Sunglasses Workshop celebrated its 10th anniversary in 2018, during an event that took place on Tuesday, 2 October 2018 during the TFWA World Exhibition in Cannes, France.

In addition to the update on the latest sunglasses sales data, courtesy of Generation Research, the workshop featured an interactive panel discussion from a strong line-up of executives responsible for the sunglasses category in diverse travel retail operations:

Jason Blejwas
Jason Blejwas

Global Merchandising Director - Fashion, Watches, Jewelry and Accessories,
DFS Group

Beat Schärer

Head of Global Category Management - Watches / Jewelry / Accessories,
Dufry Group

Jeff Lee
Jeff Lee

Senior Director - Fashion & Accessory Group
The Shilla Duty Free 

Jeff Lee
Suzanne Mahoney

Director of Buying & Merchandising
Harding Retail 

The 8th Sunglasses Awards also took place alongside this event, celebrating the best in the category during 2017/18.

2018 Workshop Content
Sunglasses Category Data (download)
Workshop Intro Video (preview)
Vision 2020

VISION 2020 was unveiled during the Sunglasses Workshop at the TFWA World Exhibition in Cannes in October 2016, setting out a common vision for all sunglasses stakeholders in travel retail for the next five years. The objectives are:

1. To grow sunglasses to be become 4% of travel retail sales in 2020
    (currently 2.7%);

2. To achieve a 15% CAGR 2016-2020;
3. To build travel retail as the expert “Channel of Choice” for Sunglasses; and
4. To be the innovation pilot category for travel retail.

The audience was given an update of the latest sunglasses sales data in global travel retail, with statistics courtesy of Generation Research, presented by FILTR Managing Director Alex Cook. This was followed by fascinating case-studies from Heathrow Airport and PAC Beirut. Capping off the session was an enlightening presentation by m1nd-set CEO Peter Mohn, who unveiled the findings of a consumer insights study commission especially for the event.
To receive the full Sunglasses Category Research Report, please contact lucy@wefiltr.com.

Photo Highlights

Previous Workshops & Awards