Sunglasses Awards 2018

The Sunglasses Awards reward excellence in sunglasses retail, shining the spotlight on the most progressive travel retailers in one of the channel’s consistently fastest-growing categories. The awards ceremony will be held in Cannes, France during TFWA World Exhibition and is co-sponsored and judged by leading sunglasses suppliers De Rigo, Essilor, Kering Eyewear, Luxottica, Marchon, Marcolin, Maui Jim and Safilo. Check out the categories in the menu on the left.

New for the 2018 Awards, the 2017 winners will not be able to enter the same award in the respective category in 2018. The 2017 winners will be invited to pass the baton to 2018 winners.

Best Marketing Activity for the Sunglasses Category

This award category recognises clear, smart and effective marketing initiatives for the sunglasses category. These may comprise an awareness-raising communications campaign, in-store promotional activities or other omni-channel strategies. In order to qualify, these must have taken place after 1st November 2017.

Entrants should articulate how they set out clear goals and targets for the activity, establishing a clear call to action and ultimately demonstrate a return on their investment with, ideally, an uplift in sales during/following the initiative. Uniqueness and originality will also be evaluated by the judges.

2018 Winner

Winner: DFS Group

2017 Winner

Winner: Dufry Group (UK Contentainment)


Best New Sunglasses Environment

This award will be bestowed on what the Jury will find to be the most outstanding New Environment for sunglasses, whether it is a stand-alone store or a dedicated area within larger multi-category space. In order to qualify, the new environment must have opened after 1st November 2017.

The overall environment will be judged from a variety of angles, including space planning, shopper appeal in merchandising and atmosphere, use of innovation and the latest technology, quality of fittings and sales performance since opening.

2018 Winner

Winner: King Power International Group – Rangnam Downtown


2017 Winner

Winner: PAC – Beirut Duty Free

Best Dedicated Sunglasses Sales Team

This award will be presented to the retailer that demonstrates the best and most effective Dedicated Sunglasses Sales Team. The sales team must be a minimum of 3 people to qualify.

The dedicated sunglasses sales teams will be judged on their perceived passion for the role and success in the field, as well as their financial performance from 1st November 2017.

The judges will take into consideration sales experience the team delivers, internal staff engagement programmes and customer-facing engagement tools. It’s not just how great the team is, it’s also about what tools were put in place to allow the team to be successful.

2018 Winner

Winner: PAC Beirut Duty Free

2017 Winner

Winner: DFS – Four Seasons, Macau

Best Digital Initiative for the Sunglasses Category

This award category recognizes innovative and consumer-centric digital initiatives for the sunglasses category. These may comprise a savvy social media campaigns, cutting-edge E-commerce platform or innovative omni-channel activity. In order to qualify, these must have taken place after 1st November 2017.

2018 Winner

Winner: Shilla Duty Free

2017 Winner

Winner: King Power International

Most Supportive Airport Authority for the Sunglasses Category

This award category aims to champion airports around the world that have made a specific effort to embrace sunglasses as a fast-growing and dynamic product category.

Judges will look at what activities and initiatives the airport has put in place to allow the category to flourish and grow. These may include increasing the space dedicated to sunglasses within the airport, working more closely with the airport’s retailers to maximise sales, efforts to promote the category across multiple touch-points in the airport journey and data-sharing.

A consistent, strategic and co-operative relationship with retailers is a must in order to win this award.

2018 Winner

Winner: Dubai Airports

2017 Winner

Winner: Incheon Airport

Best Off-Airport Sunglasses Retailer

This award will be given to the off-airport retailer that best demonstrates true efforts towards maximising sunglasses sales in their off-airport outlets. This may cover a range of activities such as offering a definitive range of brands, cutting-edge in-store technology, stunning store environments, dynamic marketing, dedicated and highly trained sales staff as well as outstanding sales performance.

The judges will analyse the quality and success of the retailer/retail operations while also considering whether the retailer demonstrates they are offering a world-class shopping experience to their guests, showcasing brands and actively driving sales.

2018 Winner

Winner: DFS Group

2017 Winner

Winner: King Power International

Sunglasses Retailer of the Year (under USD2bn)

This award will go to the retailer which demonstrates the very highest standards across all fields, including store environment, product variety and curation, staff training and motivation, customer facing communications and promotions, commercial performance and most of all, consistency of all these across its retail estate.

A clear strategy, delivery and results are vital to be crowned the best Sunglasses Retailer 2018.

2018 Winner

Winner: MSC Cruises

2017 Winner

Winner: Kappe Schiphol

Sunglasses Retailer of the Year (over USD2bn)

This award will go to the retailer which demonstrates the very highest standards across all fields, including store environment, product variety and curation, staff training and motivation, customer facing communications and promotions, commercial performance and most of all, consistency of all these across its retail estate.

A clear strategy, delivery and results are vital to be crowned the best Sunglasses Retailer 2018.

2018 Winner

Winner: Dufry

2017 Winner

Winner: DFS Group

Judges

Alessandra Piccin
Duty Free & Licensor Boutiques Sales Manager, De Rigo
Francesco Leccisi
Head of Asia Pacific & Global Duty Free, Essilor
Omar Hagi
Global Head of Travel Retail & International Key Accounts,
Kering Eyewear
Alessandro Pozzi
Global Channels Director,
Luxottica Group
Erwan Le Guennec
International Travel Retail Director, Marchon
Lucilla Tremonti
Duty Free & Travel Retail Sales Manager, Marcolin 
Giles Marks
Director Duty Free Sales,
Maui Jim
Frederic Laffort
Head of North of Europe,
Global channels (Travel Retail, Dept stores) & Global accounts, Safilo Group